About us
Bespoke solutions for Business and Personal Insurance, Mortgages, Private Healthcare, and Employee Benefits
Why we come to work every day
Like many great ideas, the seeds of the company were planted after one too many beers in a small local pub in 2016, but it was a couple of years and a few more nights out before things really got started.
We had worked together for a number of years and found we shared a similar vision of what is important, both in life and in business … and we’d heard far too many stories and been aware of some really poor practices, and we knew that wasn’t for us.
Naming the company was one of the biggest challenges (so much harder than we thought!) and after firing plastic arrows at a whiteboard we settled on the name Covertree. We kept the name for a couple of years, but felt it was time for a change. It was MUCH easier this time, and we came up with the name Feel Financial.
This name made so much sense to us, as what we do is give our clients peace of mind and that feeling of security and protection. We help them to achieve life goals with the right mortgage and we support them when things go wrong with the right insurance policy.
Growing the company over the last few years and through some tough economic times is something we’re really proud of. But what makes us get up every day is knowing the difference we bring to our clients – and this is reflected in our reviews. We are real people with feelings who are here to help you.
Meet Our Team
Tim Cole
Director
Tim has been working in financial services since 2003, with comprehensive knowhow and a can-do attitude that has enabled him to keep adapting to the ever-changing market.
At 35, Tim was diagnosed with Acute Lymphoblastic Leukaemia and had to go through a series of chemotherapy and radiotherapy treatments. Thankfully he is fully recovered, but this made him even more passionate about helping people (as individuals and in their businesses) to protect themselves financially if something goes wrong.
Tim lives with his wife and daughter. He is very much a family man, but away from the office you will usually find Tim either on the golf course or a tennis court.
Mark Dobner
Director
Mark started his career in the technology industry but made the move to financial services in 2015, and founded the business with Tim in 2018. From working with both corporate and personal clients, his wealth of experience and abundance of knowledge are the foundations to his advice.
With customer service at the forefront of his mind, Mark’s goal is to provide the best and right advice to each client and ensure they have a truly excellent experience from start to finish.
Mark is a keen scuba diver and has been lucky enough to dive some of the world’s most spectacular reefs and wrecks.
Alli Melville
Mortgage & Protection Adviser
Alli has been a dedicated professional in financial services since the late 90s, starting her career in banking before moving into mortgage broking and protection. Delivering a professional service & helping people achieve their goals is at the core of her approach.
Alli is passionate about cutting through industry jargon, providing clients with clear, accessible advice, ensuring every client feels informed and supported.
Outside of work Alli lives with her partner & 2 dogs & has been volunteering with Guide Dogs since 2019, combining her passion for community service with her love of dogs.
Brendan Morris
Mortgage & Protection Adviser
Brendan has been working in financial services since 2001. Starting in Banking and later moving in to mortgage advising.
Brendan had a passion to ensure clients can achieve their property goals through having an in depth knowledge of lenders and supporting people through the journey. Whether it is 1st time buyers to buy to let landlords.
Brendan loves his rugby and if it is not coaching juniors in his spare time will be trying to catch a game with his season ticket at Harlequins.
Jack Hayes
Administrator
After leaving college Jack joined the fire service working his way to become Leading firefigher and then on to become Sub Officer, with responsibilities to lead a team of firefighters as well as prevention, protection, and community engagement activities.
Alongside his career in the fire service, Jack has worked in financial services as a paraplanner and more recently as an administrator working alongside Brendan. Jack is working towards becoming a fully qualified mortgage and protection advisor.
Jack lives with his wife and two children and in his spare time, can be found enjoying a round on the golf course, often with mixed results.
Marshall
Chief Morale Officer
As Chief Morale Officer, Marshall takes full charge for workplace wellbeing, tail-wagging engagement, and the strategic distribution of good vibes.
Each morning, he completes a thorough perimeter patrol of the office (also known as “sniffing absolutely everything”), greets every team member with unwavering enthusiasm, and ensures no one starts their day without a proper morale boost.
Throughout the day, he performs detailed floor inspections for dropped snacks, and maintains an open-door policy for anyone in need of encouragement.
The Difference in Our Approach
Drawing on broad industry experience and technical insight, we take a considered, tailored approach to finding the right solutions for each client.
You can expect a professional yet personable service, delivered with clarity and integrity.
We focus on practical, transparent advice that is easy to understand and grounded in real expertise.
Personalised Advice, Built Around You
We take a considered approach to understanding your requirements. Every recommendation is structured around your needs, circumstances and long-term goals.
Clear Independent Transparent Advice
Financial advice should be straightforward and easy to understand. We provide independent, practical and clear guidance, so you can make confident decisions.
A Structured, Efficient Client Journey
Our clear, managed process keeps everything organised, proactive and stress-free from initial consultation through to completion and ongoing review.
Experience you can trust
To discuss your requirements and the options available, book a call (no obligation) to speak to one of our team.